I was born curious by nature.
I was the kid who always had to know how everything worked, so I took apart more toys than I played with. Yet, I always managed to put them back together.
At my core, I'm still that kid, taking things apart and reworking them so the pieces fit in a more succinct pattern.
For the last 7 years, I've donned dual hats as both the Founder and Head of Creative Strategy at Visionary Rising, breathing life into projects for startups and legacy brands, crafting narratives that resonate and captivate. My professional tapestry since 2013 includes threads from tech titans like Apple, Microsoft, and Nielsen Media, and vibrant startups such as Decent Labs, A Cloud Guru, and Royal.
Now as the Head of Growth at FORMLESS, I spearhead creator initiatives and meticulously sculpt user journeys. Yet, my core drive remains unchanged: to create ecosystems where creators don't just survive, but thrive. I'm on a mission – to ensure artists hold the reins of their creations, to monetize in authentic ways, and to collaborate with brands that truly get it.
Hi, I'm LaTecia,
I make the intangible tangible.
My Career, so far
15 Years
in experience working with, launching, and growing brands.
10 Years
as a successful entrepreneur, including 7-years at the head of my own creator-led company.
200+
campaigns developed, managed, and activated across 40+ countries.
$40M
in budgets managed for brands, creators and startups as they scale.
Ask me about the ROI :)
Experience
Founder
Visionary Rising (VSNRY)
Head of Growth
FORMLESS
Global Music Partnerships Lead
Royal
Director of RevOps + Strategy
A Cloud Guru
Senior Sales Ops Lead
Apple + Apple Music
Senior Digital Strategy Manager
Nielsen
Senior Sales Ops Lead
Apple + Apple Music
Certifications
Lean Six Sigma Black Belt (ICBB)
Management & Strategy Institute
Project Management Essentials Certified
Management & Strategy Institute
Global Transformation
Harvard Business School Online
Cornell University
Women's Entrepreneurship
Additional Skills
Public Speaking
Writing & Communications
Project Management
Operational Effectiveness
Content & Growth Marketing
Creative Innovation
Brand Strategy
Brand Leadership
Brand Partnerships
GTM Strategy
Creator Economy
Creative Direction
Expertise
Throughout my career, I've led the pursuit of identifying trends to craft nuanced strategies, always aiming for precise execution to meet targeted goals and elevate the expectations. My approach incorporates the overarching objectives of a project to build comprehensive plans, motivating teams, creators, and stakeholders to transform ideas into tangible results.
My focus on creator strategy fuels ecosystem growth, particularly within emerging technology, laying the foundation for revenue-generating partnerships that epitomize the innovation at the heart of what I do.
Leveraging data visualization and artfully designed presentations, I make complex insights accessible, enabling all involved to engage deeply with the information. This alignment of creativity and strategy, coupled with an emphasis on operational effectiveness, sets the course for success, infusing every aspect of a process with the detailed insights and deep strategy that are hallmarks of my work.
Overview
Senior Consultant + Strategist
LaTecia Johnson is an entertainment & technology executive and entrepreneur at the intersection of culture, community, and creativity. Currently, she’s Founder of Visionary Rising (VSNRY) – a creative studio for brands and startups ready to scale. On another front Head of Growth at at FORMLESS leading creator initiatives and overall customer lifecycle for the tech platform, aiming to build virtual and physical experiences that enable people to live more fulfilling lives.
SELECT CLIENTS + PARTNERS I'VE WORKED WITH
