Scaling Ideas Into Influence and Impact
Across my career, I’ve built a foundation rooted in operational excellence, creative innovation, and strategic leadership.
From leading growth and revenue operations at global tech companies to founding creator-focused platforms and brand consultancies, my work has consistently lived at the intersection of culture, commerce, and impact.
Each chapter — from Apple to Royal.io to Visionary Rising to INGENIUS — reflects a commitment to building brands, systems, and communities that move industries forward.
My Career So Far (By the Numbers)
15+
Years of Experience
Driving growth and strategy across culture, media, entertainment, and technology
10+
Years of Experience
Building brands, businesses, and creator-led ventures as an entrepreneur and founder
1,000+
Campaigns
Launched across global brands, creator platforms, and innovation-driven companies
$2B+
in Market Value
Created through strategic brand building, partnerships, and ecosystem growth
Culture Strategist, Brand Architect, Growth Leader, and Entrepreneur
I’m LaTecia Johnson — a strategist, operator, and entrepreneur with over 15 years of experience at the intersection of culture, creativity, and commerce.
Throughout my career, I’ve delivered impact for startups, global brands, creator-led platforms, and innovation-driven companies — building the systems, partnerships, and growth engines that power the next wave of cultural leadership.
Today, I operate at the intersection of strategic leadership and cultural innovation as the Founder of INGENIUS & Visionary Rising Agency, helping brands, creators, and communities scale smarter, grow stronger, and leave a lasting impact.
I AM A CREATIVE STRATEGIST EXECUTIVE AT
THE INTERSECTION OF CULTURE AND TECH.
Overview
Senior Consultant + Strategist
LaTecia Johnson is an entertainment & technology executive and entrepreneur at the intersection of culture, community, and creativity. Currently, she’s Founder of Visionary Rising (VSNRY) – a creative studio for brands and startups ready to scale. On another front Head of Growth at at FORMLESS leading creator initiatives and overall customer lifecycle for the tech platform, aiming to build virtual and physical experiences that enable people to live more fulfilling lives.
Additional Skills
Public Speaking
Writing & Communications
Project Management
Operational Effectiveness
Content & Growth Marketing
Creative Innovation
Brand Strategy
Brand Leadership
Brand Partnerships
GTM Strategy
Creator Economy
Creative Direction
Experience
Founder
Visionary Rising (VSNRY)
Head of Growth
FORMLESS
Global Music Partnerships Lead
Royal
Director of RevOps + Strategy
A Cloud Guru
Senior Sales Ops Lead
Apple + Apple Music
Senior Digital Strategy Manager
Nielsen
Senior Sales Ops Lead
Apple + Apple Music
Expertise
Throughout my career, I've led the pursuit of identifying trends to craft nuanced strategies, always aiming for precise execution to meet targeted goals and elevate the expectations. My approach incorporates the overarching objectives of a project to build comprehensive plans, motivating teams, creators, and stakeholders to transform ideas into tangible results.
Certifications
My focus on creator strategy fuels ecosystem growth, particularly within emerging technology, laying the foundation for revenue-generating partnerships that epitomize the innovation at the heart of what I do.
Leveraging data visualization and artfully designed presentations, I make complex insights accessible, enabling all involved to engage deeply with the information. This alignment of creativity and strategy, coupled with an emphasis on operational effectiveness, sets the course for success, infusing every aspect of a process with the detailed insights and deep strategy that are hallmarks of my work.
Lean Six Sigma Black Belt (ICBB)
Management & Strategy Institute
Project Management Essentials Certified
Management & Strategy Institute
Global Transformation
Harvard Business School Online
Cornell University
Women's Entrepreneurship